We will achieve this by...
- Encouraging learning and innovation in everything we do,
- Pushing the limits of what technology can accomplish,
- Working together to make Syncrude the best place to work.
In this way we will be Safe, Reliable, and Profitable — and all of our stakeholders will want to invest in our future.
About our Vision and Values
Syncrude’s Vision and Values statement presents a vision for the future, as well as the values we will use and uphold to get there.
Securing Canada’s Energy Future
This statement represents Syncrude’s business objective; defines the industry we are in; and identifies what we see as our broader purpose in society. The degree of success we have in demonstrating crude oil from the oil sands can be produced reliably and economically, will determine the long term viability of oil sands development at Syncrude and on other leases.
The Vision to Lead
We are already leaders in the oil sands industry in terms of our safety and reliability record, production improvements, cost reduction achievements, and environment performance. Our future success will depend upon our ability to continue to operate on the leading edge of oil sands technology and ever improving work systems.
The Knowledge to Succeed
This recognizes Syncrude’s ongoing commitment to research and development. It also includes the utilization of everyday know-how which, when put to use by each employee, will lead to exciting operational improvements.
The Commitment to Do Better
This commitment applies to everyone and has been a Syncrude way of working from the very beginning. The challenge will be for us to continue to do even better as it becomes more difficult to find efficiencies. Reaching the aggressive goals we have set will depend upon continuous improvements in all the things we do.
And the Heart to Win the Race
This may be the most significant factor of all in determining our future success. We are in a race with other new sources of energy and our performance over the next three to five years is going to be critical for our long term success. Syncrude employees have demonstrated "heart" many times in the past, and we are going to rely on this continued dedication to ensure our future success.
We Will Achieve This By
Encouraging learning and innovation in everything we do
This means helping employees develop to their fullest potential, whether in terms of taking risk, seizing initiative, or experiencing personal growth. We want to have a skilled, flexible, and motivated workforce. It also means finding new ways of working together more effectively.
Pushing the limits of what technology can accomplish
Pushing the limits means focusing more of our resources and attention on what we do not know rather than on controlling what we already know. The fact that something has not worked in the past does not mean that it cannot be made to work in the future; and the fact that something did work in the past doesn’t mean that it can’t be improved upon.
Working together to make Syncrude the best place to work
This is a way of encouraging renewed support for the functioning of the team. Participation in team projects helps ready people for change by giving them a broader outlook and more skills. It ensures that people have more of the kind of information they need to do their job better. It also means valuing people and their unique contributions, and dealing with people honestly, fairly, and with compassion. It will mean being the best we can be, so that everyone sees Syncrude as THE BEST place to work.
In this way we will be Safe, Reliable, and Profitable and all our stakeholders will want to invest in our future
This means that our owners will be encouraged to invest money in Syncrude - employees will want to invest their future careers at Syncrude - customers, suppliers, and contractors will want to be a part of, and therefore invest in, Syncrude’s successes - community, government, and special interest groups will be supportive of Syncrude as a good corporate citizen and will invest in our role as a social leader, protector of the environment, and champion of high safety and ethics standards.